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arrow_back What are examples of transactional data for marketers?

by Platinum
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What are examples of transactional data for marketers?

 

transactional data

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By definition, transactional data is information that has been captured during the diferent phases of a given transaction. Examples of the data captured are:

  • Who bought?
  • Where?
  • What did they buy?
  • How often do they buy?
  • When did they buy?
  • How much did they buy?
  • How did they pay?
  • Did they get discounts?
by Platinum
(103,030 points)

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