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Who said this statement, "It costs 5 times more to attract a new customer than to keep an existing one."?

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Who said this statement, "It costs 5 times more to attract a new customer than to keep an existing one."?
in Business & Entrepreneurship by Platinum (102k points) | 79 views

2 Answers

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This statement is commonly used in marketing and customer service fields, but it's not attributed to a specific person. It originated from research data in the business industry.
by Diamond (59.3k points)
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This statement is commonly attributed to Philip Kotler, a renowned marketing expert and author. However, it is important to note that this quote has been widely used in the business and marketing community, and its exact origin or authorship may be difficult to trace.
by Platinum (102k points)

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