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What is market entry research?

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Market entry research
Market entry and expansion studies are carried out by businesses looking to enter new markets or expand their presence in markets they are already established. This research is geared towards giving you enough information to decide whether to invest in new sectors or invest further in existing markets.

The research will help to outline the demand for products and services; the most efficient means of getting products and services to market; understand the market’s likely response to a new entrant; and get qualified feedback from industry experts and associations.

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