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in Talking to Users by anonymous Wooden (1,610 points)
How do I do branding research for my startup?

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by anonymous Wooden (1,610 points)
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Branding research
In business a brand means so much more than just a logo or slogan. It’s the overall identity of the company that sets the tone for the quality and service that customers come to expect. B2B branding research is therefore crucial in helping new businesses to establish and maintain a distinctive corporate identity, both internally and externally.

Brand strategy research can assess the existing value of your brand, measuring levels of consumer penetration and advocacy. Intelligent branding research will not only help you ascertain the strengths and weaknesses of your own brand, it will also highlight opportunities to attack competitors where they are found to be weak.

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