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in Building Products by anonymous Wooden (1,610 points)
How do I screen product ideas?

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by anonymous Wooden (1,610 points)

After an effective idea generation session which involves creating a vast pool of ideas, the next stage is to narrow these down to those considered the most realistic pursuits, known as idea screening.

Arguably the most efficient way to narrow down your new product ideas is to have a checklist to use as a yardstick and highlight the most viable options. A checklist will enable you to rate or measure each idea based on a set of defined criteria for successful launch to market. These parameters may include: ease of marketing, potential ROI, affordability and consumer demand.

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